Applied AI Partner
If your budget doubled,
where would you invest it?
AI has shifted the constraints on how businesses operate.
Expensive can become cheap.
Weeks can become hours.
But just because you can, doesn't mean you should.
If traditional limits on cost, time and people were eased,
how would you really want your business to run?
Now is the time to get a little imaginative...
Trusted by world-class teams - not just for AI.
" Are you kidding me Samir, you're selling this! This ticks all the boxes. It will be a big help. Please just don't tell anyone, I need every advantage I can get! "
Jeff Braun
Race Engineer
" Wow, that Samir sure knows his stuff. And his presentation style is fantastic – his authority around the topic comes through without being condescending. "
Tom Roberts
Business Leader
" I loved the approach of focusing on the process of experimentation rather than simply giving us an answer. It's like the saying, 'teach a man to fish.' Great! "
Angus Lemon
Team Manager
Founder Spotlight
Samir Abid
Engineer. MBA. Performance Specialist.
I'm an engineer by training. Chartered Mechanical Engineer, MBA from Warwick Business School, where I still supervise dissertations.
I've spent 20 years in environments where performance is measured properly — automotive, motorsport, Olympic sport. I built data systems and analytical tools that were actually used to make decisions. In Olympic sport alone I worked with 35+ national organisations and contributed to 41 gold medals.
For the last 15 years I've run my own businesses — building and selling digital products and working directly with leadership teams who aren't technical but need technology to work for them.
The last three years have been full-time applied AI. Not talking about it. Using it inside real operations — in professional services, engineering, recruitment, energy. One recent project replaced what would have been six weeks of multi-person development — done solo, in four hours. I also run a 600-member AI practitioner community, which keeps me honest about what's actually working.
I see AI as leverage — not a replacement for judgement, creativity or relationships. The technology is only useful if the people around it trust it and know what to do with it.
Today I partner with a small number of organisations to apply AI across operations, service delivery and new product ideas.